Message from the President and CEO
New Developments for an Exceptional Member Experience
As we enter a new quarter, I have several exciting developments to report that benefit our Members. We are continually looking for ways to provide more convenience and service, and the announcements below are examples of this philosophy.
Southland was originally founded in 1936 to serve Los Angeles County employees, and the Credit Union continues to serve many federal and local government employees today. Many of our Members were impacted by the recent partial Federal Government shutdown in January.
With our vision of promoting greater financial wellbeing for our Members and communities, we feel it is mission-critical to offer a helping hand when needed. We offered loan deferrals and emergency 0% interest lines of credit for qualifying Members who are federal employees. Southland granted more than 100 loan payment deferrals and provided $500,000 in 0% interest lines of credit to our Members in need.
In order to offer more choice, we are proud to announce a new Free Checking Account that features no minimum balance requirements and no monthly service fees. And, as a special welcome to our Long Beach Members, we have introduced a limited-time 10% APY for 10 months Certificate account exclusive to those who join or refer a new Member at our new Long Beach branch.
To provide more access to Members in the community, we have added three new Southland ATMs. One is located at Cal State Long Beach inside the Walter Pyramid. Another is located at Blair Field in Long Beach, and a third ATM was installed in the main lobby of Los Alamitos Medical Center.
Account security is a top priority for Southland. To keep your information safe and prevent ATM fraud through card skimming, we have installed new horizontal card readers on all of our ATMs.
In the coming months, you can expect to see new indoor and outdoor signage at each of our branches as well as brand new Debit, Credit, ATM and Membership card designs with our new logo and colors.
In 2019 we are kicking off a year-long campaign to highlight Member stories with our #CUSmile social media contest. One lucky Member will be selected to win $1,000 for sharing a story of when Southland made them smile through exceptional service.
Finally, I invite you to join us at our two-day Pre-Owned Car Sale on May 4 and 5 at Dignity Health Sports Park, formerly Stub Hub Center. Southland Associates will be on site to offer you competitive rates and conveniently help finance your vehicle purchase.
Thomas G. Lent, CPA
President & CEO